SF Studios wants to create interest and awareness within the right target group before selected movies has premiere at the cinemas.
The purpose of the campaign was to create awareness and interest in the movie Second Act. SF Studios wanted to do this by spreading the word about the movie on relevant influencer’s social medias.
With help of Nine Agency and Nouw's broad network of influencers, we built a collaboration with a concept based on the customer's guidelines.
Kampanjen inkluderade två olika produktlanseringar under våren 2019. Dessa lanserades vid två olika tillfällen. Vi valde ut fyra trovärdiga profiler, som utifrån varumärket var en perfekt match, och skapade olika kreativa koncept beroende på varje profils personliga tonalitet.
Two events with exclusive previews, in both Gothenburg and Stockholm
Posts on six selected influencers Instagram
Native Article at nouw.com with a contest where you could win tickets to the exclusive preview
Nine Engine with a guarantee of 500.000 impressions.
December 2018
Social media
Event
Nine Engine
Native Article - Competition
We published a competition in the Swedish magazine at nouw.com where our bloggers had the opportunity to participate with the chance to win tickets for the event and the movie preview.
This type of competition tends to create a high interest and commitment from our bloggers, as they would like to attend events, get involved in Nouw's community and establish contacts in the industry.
Nine Engine
In order for the competition to reach as many people as possible, we included Nine Engine that is a tool that offers customers ads between blog posts on nouw.com. The ad was linked to the magazine article with the competition.
We guaranteed 500.000 impressions and delivered 733.019 impressions.
All the influencers published two Instagram stories each on two different occasions. In the first story they presented the movie and in the second story, after they had seen the movie, they reviewed it.
In all stories, they stated the premiere date of the movie together with a swipe-up link to the trailer.
6 Instagram influencers
338k followers totally (may include some double coverage)
12x Instagram story - minimum 3-4 videos / story
(2x Instagram stories / profile)
Sanna Jörnvik
@sannajornvik
Moa Mattsson
@mattssonmoa
Lovisa Wallin
@lojsanwallin
Marielle Lindahl
@mariellelindalh
Elin Skoglund
@elinskoglund
Elsa Wedebrand
@elsawedebrand
Two exclusive previews for the film Second Act took place, one in Gothenburg and one in Stockholm. We got access to two cinemas where we invited guests and influencers.
Before the movie preview, we invited all the guests to a mingle event. The purpose was to create a positive and delectable feeling among the attendants before the movie, and to strengthen our relationship to the profiles.
The guests received a goodie bag and had some sweets and drinks before the movie preview started. The location was photo-friendly and was well decorated, which resulted in that our guests published pictures on their social media channels both during and after the event. A professional photographer were there and documented the evening.
217 invited guests attended the event
Invitation of guests
Sponsors of goodie bags
Sponsors of candy & drinks
Renting a suitable parlour for the mingle event
Decorating the location
Arranging event
Professional photographer
Magazine article with a summary from the event & the movie preview
When a campaign is finished we are analyzing statistics and results from the campaign in a final report that we are sharing and presenting to the client.
This campaign was successful in all the three parts of the delivery. Credibility and curiosity were created among the followers when the profiles first shared the trailer and then reviewed the movie afterwards.
The competition at nouw.com in connection with the campaign on social media resulted in a high level of engagement.
