Gainomax On The Go - Case study
With help of Nine Agency's broad network of influencers, we built a fun collaboration with a concept based on the customer's guidelines.
The campaign included two different product releases during spring 2019, at two different times. We picked out four trustworthy profiles that were a perfect match for the brand and created a creative concept based on each profile's tonality.
The concept included
Four big profiles with a huge impact on their followers and who also likes to workout
Activations on all profiles Instagram, both posts & stories, to promote the product
A meeting between our influencer and a profile from Team Gainomax, where they exercised a sport that the Team Gainomax profile is specified within
External production to capture the meetings between the influencer and Team Gainomax profile
The influencers posted 2 Instagram posts and 2 Instagram stories each. They published 1 Instagram post and 1 Instagram story at the same time. In the first activation the focus was to promote the new products by showing them in a fun and inspirational way, with the profile’s personal touch. Some of the profiles chose to do fun sketches which resulted in very high engagement.
In the second activation the profiles shared the produced material we created together with Team Gainomax. The production we made was fun, creative and genuine with a focus on a good vibe + the products.
4 Instagram profiles
1.1 million followers in total (may include some double coverage)
8 Instagram posts
8 Instagram stories
@moamattsson
@jonasfagerstrom
@ellenbergstrom
@robinmos
To get high quality content for the campaign we included film productions in the delivery. Our profiles met up with one profile each from Team Gainomax and together they exercised a sport that the Team Gainomax profile was specified within.
We led the project and were responsible for setting up the meetings with dates, travels and places for all three parties.
With the assistance of an external production company who are experts in film making, we made four fun, creative and genuine videos with a focus on good vibe.
All videos were edited to a one minute long video, so that the profiles could share their own video on their Instagram feed. The videos were also shared on Instagram stories and on YouTube.
4 film productions - each individually suited for each profile!
After the campaign, we analyzed the statistics and results of the campaign and summarized it in a final report that we shared and presented to the client.
Factors of success
Competitions in the Nouw Magazine where 300 winners were picked with the goal that they would blog and review the products - the result was 270 blog posts under the hashtag #gainomaxonthego
Video material with focus on humor and creativity
Video sketches with a high recognition factor
High quality content produced by an extern producer
